Why we rebranded the company
Most of us know the devastating impact Covid-19 has had on people’s health. The pandemic, which has claimed nearly a million lives in the U.S. and over six million worldwide, also thrust into focus another crisis that it fuels—mental health. According to the National Alliance on Mental Illness, in the United States, one in five adults are diagnosed with a mental health condition. But sadly, only an estimated 46% receive treatment. Amongst youths, approximately 50% receive treatment.
The impact of people not receiving quality mental health care is extensive. People with mental health conditions have a 40% higher risk of developing cardiovascular and metabolic disease. Serious mental illness causes $193.2 billion in lost earnings each year. And 90% of people who die by suicide had shown symptoms of a mental health condition. These are just a few of the many consequences of a lack of mental health treatment.
So, what does all this have to do with branding?
At Therapy Brands, we’re mission-driven to help expand access to quality therapy services. Our platforms are used by over 30,000 practices in specialties that include mental and behavioral health, substance use recovery, applied behavioral analysis, and PT, OT, and speech therapy. Our solutions are designed by and for therapists. They make running a practice easier so that therapists can focus on caring for their clients providing mental health counseling and other essential services.
We recently facilitated a broadscale market research survey. Customers who were using our products were happy, but therapists who did not use our solutions said that our numerous offerings made it challenging to determine which one was right for them. I must agree. When it comes to practice management solutions, one size does not fit all, so we have built and acquired best-in-class solutions to meet the specific needs of therapists by practice specialty and size. That means lots of options, which can be tricky to present. A more integrated marketing approach was warranted. We wanted to make it easier for therapists to identify the best solution for them. We were also creating a lot of educational content to help therapists manage their practices. This content was getting lost in the numerous websites and social sites we supported.
How our resources looked before
How are resources look now
Our products before
Our products now
Beyond improving the user experience for therapy practices, we also had an internal need that we aimed to fill. The company has grown through both organic development and acquisition. It was time to celebrate our team as one team, one award-winning culture. A unified brand could help facilitate this appreciation for our collective value.
Our new branding is more than a logo change; it’s a way to express our fierce commitment to the people we serve. The visual identity is bold yet approachable. The messaging is down to earth–real talk for real people, not corporate speak. We have collapsed 14 websites into one, making it easy to access educational content and solution information. We have 16 Brand Ambassadors that are evangelizing the new brand and educating people about how it can make a difference in the work that our customers and our employees do every day.
The rebrand was a team effort that incorporated every department and touched all employees and customers. I’m proud of the work and look forward to seeing how Therapy Brands can continue to help therapy practices thrive and serve more people with quality care.